Saturday, March 5, 2011

Pop Music

There is a lot of science that goes into "pop" music, or music that reaches a mass audience. It's all about marketing, sure, and the concept is that instead of having a targeted audience they have a broad audience or multiple targets, but it's actually pretty complex.

Some people think it's as simple as auto-tuning and tweaking all of your music, but it requires balancing all publicity (case in point Kanye West, who tweets and makes a big show of everything) to writing the perfect lyrics that appeal to just about everyone (usually highly emotional lyrics). Why do you think pop music is so focused on sex with women? --Cause pop culture today is about sex with women: women find thinking about sex appealing and men obviously find talking about sex appealing. In fact, there has been a trend of famous women coming out and admitting that they have had sexual encounters with other women (gaga, fergie, etc.) My point is, pop music is all about marketing. The trend these days is to feature artists together (eminiem ft. lil'wayne. B.o.B. ft. Haley Williams. etc.) The reason they do this is not because they think it would be cool (although Kanye West might think that is the case) but because it draws in a crowd to support their favorite artist. What that means is that even though you don't like Haley Williams, you'll buy the song because you like B.o.B. or Eminiem.

Just in one paragraph I've convinced you that pop music is a little more complex than just writing a song and playing it. It's all about making money and doing so through proper marketing.

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